Consumer interest in magnesium continues to grow across muscle function, energy metabolism, relaxation, sleep and everyday wellness. Nu-Activ offers a broad portfolio of magnesium salts — led by our core product, magnesium bisglycinate (magnesium glycinate) — to support a range of product concepts and dosage forms.
Magnesium Bisglycinate: A Versatile Core Ingredient
Magnesium bisglycinate, commonly referred to as magnesium glycinate, is an amino acid-chelated, bioavailable form of magnesium. It anchors our portfolio for a few practical reasons:
- Strong consumer familiarity — a name shoppers already recognise on a label
- Established bioavailability — a well-documented chelated form
- Digestive-tolerance profile — commonly selected for this reason over other magnesium sources
- Broad relevance — fits across magnesium wellness concepts rather than a single positioning
- Formulation versatility — works across multiple dosage forms
For a closer look at the chemistry and functional profile of this form on its own, see our Magnesium Glycinate ingredient spotlight.
Everyday Workhorses
Magnesium Malate
A magnesium salt of malic acid that lends itself to energy metabolism, cellular health and active-lifestyle concepts — an opportunity for differentiated daytime and performance-oriented products.
Magnesium Citrate
A widely used and bioavailable magnesium source with broad market recognition. Depending on grade and formulation, it is suited to powders, gummies, capsules, tablets and effervescent products.
Specialized Magnesium Options
For differentiated concepts and application requirements, our portfolio also includes:
| Form | Where it fits |
|---|---|
| Magnesium Taurate | Associated with taurine — differentiation for cardiovascular and active-wellness concepts, with an appropriate claims strategy. |
| Magnesium Lactate | Relatively soluble and bioavailable — useful where dissolution is an important formulation factor. |
| Magnesium Fumarate | An organic magnesium source offering an additional option for differentiated formulations. |
Single-Source or Multi-Magnesium?
Both approaches can make sense. The selection should be guided by the intended claims, elemental magnesium target, serving size, sensory requirements and dosage form.
When multiple magnesium salts are used, each should have a meaningful role in the product's formulation or positioning. The objective is a product with a clear rationale — not simply maximizing the number of magnesium sources on the label.
Options for Different Applications
Our magnesium portfolio includes options suitable for:
- Capsules and tablets
- Powders and drink mixes
- Gummies and chewables
For selected magnesium salts, application-oriented options are available to support different formulation and processing requirements.
Let's Discuss Your Next Magnesium Project
Nu-Activ can help identify suitable magnesium options based on your product concept, target dosage form and formulation requirements. Contact our team to discuss specifications and samples.
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